The
idea for the Sprawl t-shirt line was spawned in 2001 3 days after
graduating Pratt Institute, NY. After playing around with countless
ideas, but no funds to bring them to light, I returned home to
Jamaican in 2002 and took a job in Advertising.
One day, I was watching a coworker design his own
line of t-shirts and selling them to friends and family. I thought,
"What the hell!! If he could do it I could do it too".
The name Sprawl comes from the Jamaican term
"Sprawl out".Take off the "out" and it's just left as "Sprawl",
which is a noun and a verb. Sprawl means to "tek it easy", but also
"skin out", get wild and have a great time.
Sprawl is a lifestyle brand. It's for people who
don't take themselves (and sometimes others) too seriously. It's for
people who like to lounge, relax and have a good time. The ideas are
driven by the whole message-tee phenomenon but with a Jamaican
appeal. The great thing about this brand, is the uniqueness of the
messages and how they reasonate with urban youth.
The fabric was painstakingly formulated by
Gardner herself,for comfort and the absolute perfect fit.
The first set of designs are 4 unique messages
and there is definately one for you. The messages are so crafted
that each one can have a different meaning depending on the wearer.
There is only a small quantity of each made. 250
to be exact. SO when you get ONE, you will be 1 of only 250 people
on the planet that owns the shirt!!